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Privacy Policy

Privacy Policy

The term “personal data” refers to information of natural persons, such as name, postal address, e-mail address, contact telephone number, etc., which identify or can identify you, hereinafter “Personal Data or Data”.

Any act or series of acts performed with or without the use of automated means, on personal data or sets of personal data, such as collection, registration, organization, structuring, storage, adaptation or alteration, retrieval, information retrieval, use, disclosure by transmission, dissemination or any other form of disposal, association or combination, restriction, deletion or destruction.

The provision of Data to the Company may be necessary to achieve the purposes specified in this Privacy Policy or may be optional.

The mandatory or optional nature of the provision of Data is indicated by an asterisk (*) next to mandatory personal data.

If you refuse to provide the information marked as mandatory on the Websites, it will be impossible to achieve the main purpose for which the specific Data is collected, and it may, for example, make it impossible for the Company to fulfill the sales contract or provide of the other services available on its Websites. The provision of additional Data to the Company, beyond those marked as mandatory, is optional and has no consequences regarding the main purposes of Data collection, since its provision serves exclusively to optimize the quality of the services provided by us.

We take care to collect only your absolutely necessary Personal Data, which is appropriate and clear for the intended purpose. This Data includes the following:

a. Data that you provide to us when you register and create a user account on the Websites or in the Company’s applications, via the Internet or your mobile phone or through your personal contact with our stores or with our sellers and specific data such as email address (e-mail)* and access code/login password (as mandatory) and name, surname, postal address, telephone number (as optional):

b. Data and information you provide to us through transactions between us (purchases, orders, etc.) and communication between us (via physical stores, our online store, our sellers, telephone, e-mail or through any other way/means).

c. Data related to the payment method for the transactions you carry out with us.

d. Data you provide to us when you subscribe to our newsletter.

e. Data about the products and services that you usually choose in preference, in order to recommend products or services of your interest and to further improve your shopping experience with us. Of course, you always have the option not to share such information with us.

f. Traffic data of our website.

g. Information collected from the use of cookies in your browser. Learn more about how cookies are used here.

h. In order to provide the best possible website experience, we collect technical information about your internet connection and browser, as well as the country and telephone code where your computer is located, the web pages displayed during your visit, advertisements which you click on and any search terms you used.

i. Your social media username, if you interact with us through these channels, to help us respond to your comments or questions.

j. Educational information, such as studies, skills, knowledge of foreign languages, professional experience (only in cases where you are responding to a job advertisement).

Where applicable, we use your Data:

• To complete orders for products and services: The Company processes your Data in order to fulfill its contractual relationship, process the order for products and/or services, provide customer service, comply with legal obligations, refute, raise or exercise legal claims. If we do not collect your Data at the time of order completion (through our brick-and-mortar stores, live or telephone service from our salespeople, or through our online store), we will not be able to process your order and comply with our legal obligations. We point out that it may be necessary to transfer your Data to third parties for the delivery of the product or service you have ordered (For information on how we share personal data with third parties, see terms 9, 10, 11 and below 12 below).

In addition, we may retain your Data for a reasonable period of time in order to fulfill our contractual obligations, for example product returns, as required by relevant law.

• To Create a User Account: The Company processes your Data in order to provide you with account functions and to facilitate the purchase of products and/or services.

• For Communication: The Company uses your Data to respond to requests/questions you submit, refund requests and/or any complaints. The information you share with us enables us to manage your requests and respond to you in the best possible way. We may also keep a record of your queries/requests to us to better respond to any future communications. We do this based on our contractual obligations to you, our legal obligations and our legitimate interests to provide you with the best possible service and to be able to improve our services based on your own personal experience.<
• To Send a newsletter / offers: With your consent, we will use your Personal Data, preferences and transaction data to inform you via e-mail, internet, telephone and/or media social media for relevant products and services, including personalized / personalized offers etc. Of course you have the possibility to withdraw this consent at any time.

• For Web push notifications: Depending on your navigation, you may receive, having previously given your consent, notifications about our offers, news, your wish list and your shopping cart. Of course you have the possibility to withdraw this consent at any time.

• For the Development and Improvement of the products and services we provide you. This is based on our legitimate business interests.

• Because we want to offer you offers and suggestions that are more relevant to your interests and needs.

• To ensure that you are always shown the most interesting content on our Sites or in our applications, we will use the Data you have provided to us by giving us your consent to receive application notifications or – for our Sites – your consent to placing cookies on your device. For example, we may display a list of products you have recently viewed or offer you recommendations based on your purchase history and any other Data you have shared with us.

• To send you survey and evaluation requests so that we can improve our services. These messages will not contain advertising content and do not require prior consent when sent by email or text message (SMS). We have a legitimate interest in doing so as it helps our products or services to be more relevant to you. Of course, you are free to opt out of receiving these requests from us at any time by updating your preferences in your online account.

• To protect your account from fraud and other illegal activities: This includes using your Data to maintain, update and protect your account. We also monitor browsing activity with us to quickly identify and resolve any issues and protect the integrity of our website. All of the above are part of our legitimate interest. For example, we check your password when you log in and use automated IP address tracking to detect potential fraudulent logins from unexpected locations.

• To process payments and prevent fraudulent transactions: We do this based on our legitimate business interests and it also helps protect our customers from fraud.

• To comply with our contractual obligations to you or in application of legal provisions or in execution of court decisions.

• To send you communications that are required by law or that are necessary to notify you of changes to the services we provide to you. For example, updates on these privacy notices, product recall notices and legally required information about your orders. These service messages will not contain advertising content and do not require prior consent when sent by email or text message (SMS). If we do not use your personal data for these purposes, we cannot comply with our legal obligations.

Finally, we inform you that the processing of your Data is carried out either by the specially authorized personnel of the Company, or through IT systems and electronic devices by the Company and exceptionally by third parties, who, having contractually committed to the observance of confidentiality and the protection of With your data they carry out tasks necessary to achieve the purposes strictly related to the use of our Websites, its services and the sale of products through our Websites. Information on this can be found below in terms 9 and 10 “Who are the recipients of your Data? How Your Data is Shared’.

Access to your Data is given to the absolutely necessary personnel of the Company, who are bound by confidentiality, and the companies cooperating with us or third-party service providers, who process your Data as Processors on our behalf and in accordance with our orders.

Disclosure of Data by our Company

The Company shares your Data with:

• Third party service providers who process personal data on behalf of the Company, for example (but not limited to) credit card and payment processing, transfers and deliveries, hosting, management and maintenance of our data, email distribution, research and analysis, promotional management , as well as management of certain services and elements. When we use third party service providers we enter into agreements obliging them to implement appropriate technical and organizational measures to protect your personal data.

• Other third parties, to the extent required for the following purposes: (i) compliance at the request of an organ of the Greek State, court order or applicable law, (ii) prevention of illegal uses of our Websites and Applications or violations of the Terms of Use Our Sites and Apps and our policies, (iii) our own protection against third-party claims, and (iv) helping to prevent or investigate cases of fraud (e.g. counterfeiting).

• other third parties to whom you yourself have given your consent.

Sharing of Data by you

• When you use your social media information on our Sites or Apps, you may create a public profile that includes information such as your username, profile picture, and city. You may also share content with your friends or the general public, including information about your interaction with the Company. We encourage you to use the tools we provide to manage Company social media sharing to control the information you make available through Company social media assets.

• We provide only the information needed to perform their specific services.

• They can only use your Data for the exact purposes we set out in our contract with them.

• We work closely with them to ensure that your privacy is respected and protected at all times.

• If we stop using their services, any of the data they hold will be deleted or anonymized.

We retain your Personal Data for as long as necessary to fulfill the purposes set out in this Privacy Policy (unless a longer retention period is required by applicable law). Generally this means that we will keep your Personal Data for as long as you have an account with our Company. In relation to your Personal Data relating to product purchases, we retain this data for a longer period in order to comply with our legal obligations (such as tax and commercial law and for warranty purposes where applicable). At the end of this retention period, your data will be completely deleted or anonymized, for example by aggregating with other data, so that it can be used in a de-identified way for statistical analysis and business planning.

We are committed to safeguarding your Personal Data.

Recognizing the importance of the security of your Personal Data, we have taken all appropriate organizational and technical measures to secure and protect your Data from any form of accidental or unlawful processing. We use the most modern and advanced methods to ensure maximum security.

The website uses SSL protocol, i.e. with the strongest existing encryption at 128bit, for secure online commercial transactions. This encrypts all Data you provide, including your credit card number, name and address, so that it cannot be decrypted or changed in transit over the Internet.

In addition, the information used to identify you as an account user is two: the Login Code (Username) and the Personal Secret Security Code (Password). Each time you register your details, you are given access to your personal account. This specific process is achieved safely through encryption during their transfer to the internet and the Company’s servers. By the same standards, you are given the possibility to change your Personal Secret Security Code (Password) as often as you wish. After entering the desired code, the new code is coded and stored in the Company’s systems. For this reason, the only person who knows your password is you yourself and you are solely responsible for keeping the password secret from third parties.

These measures are reviewed and amended when and where deemed necessary.

You have the right to access your Personal Data.

This means that you have the right to be informed by us if we are processing your Data. If we process your Data, you can ask to be informed about the purpose of the processing, the type of your Data that we keep, to whom we give it, how long we store it, whether automated decision-making takes place, but also about your other rights, such as correction, deletion of data, restriction of processing and filing a complaint with the Personal Data Protection Authority.

You have the right to correct inaccurate personal data.

If you find that there is an error in your Data you can submit a request to us to correct it (eg correct a name or update a change of address).

You have the right to erasure / the right to be forgotten.

You can ask us to delete your data if it is no longer necessary for the aforementioned processing purposes or you wish to withdraw your consent.

You have the right to portability of your Data.

You can request to receive the Data you have provided in readable form or ask us to pass it on to another controller.

You have the right to restrict processing.

You may request that we restrict the processing of your Data pending the consideration of your objections to the processing.

You have the right to object and withdraw consent to the processing of your Data.

You can object to the processing of your Data and we will stop processing the Data, unless there are other compelling and legitimate reasons that override your right. If you have given your consent to the collection, processing and use of your personal data, you can withdraw your consent at any time with future effect:

In case we rely on our legitimate interest: In cases where we process your personal data based on our legitimate interest, you can ask us to stop for reasons related to your personal situation. We must then do so unless we believe we have a compelling legitimate reason to continue processing your Personal Data.

To exercise your rights, you can submit a request to the e-mail address dpo@antisel.gr with the title “Exercise of Right” and we will examine it and answer you as soon as possible.

Exceptionally:

• if you wish to correct your Data in your user account, you can log in to it and make any correction/change without the need to submit a Request.

• if you wish to withdraw your consent to send a newsletter, you can do so by selecting the link “To delete from the “newsletter mailing list” click here” located at the bottom of each newsletter.

• if you wish not to receive web push notifications from the Company, you can disable the option from your browser settings.

Identity check

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Policy. If you have authorized a third party to make a request on your behalf, we will ask them to demonstrate that they have your permission to act for this purpose.

We respond to your Requests free of charge without delay, and in any event within (1) one month of receiving your request. However, if your Request is complex or there are a large number of your Requests, we will inform you within the month if we need to obtain an extension of another (2) two months within which we will respond to you.

Applicable Law is Greek Law, as formulated in accordance with the General Regulation for the Protection of Personal Data 2016/679/EU, and in general the current national and European legislative and regulatory framework for the protection of personal data.

Any dispute arising out of or related to the protection of your Personal Data shall be subject to arbitration in accordance with the Mediation Regulation of the European Mediation and Arbitration Organization (EOMIA). In the event that the dispute or part thereof is not resolved through mediation, the dispute or the unresolved part thereof shall be resolved exclusively, finally and irrevocably by an arbitral tribunal, appointed and conducting the arbitration in accordance with the EODID Arbitration Rules.

You have the right to file a complaint with the Personal Data Protection Authority if you believe that the processing of your Personal Data violates the applicable national and regulatory framework for the protection of personal data.

Personal Data Protection Authority, Postal address: Kifisias 1-3, P.O. 115 23, Athens, tel. 210. 6475600, e-mail address – e-mail contact@dpa.gr

We update this Privacy Policy whenever necessary. If there are significant changes to the Privacy Policy or the way we use your Personal Data, we will post an update to this on our website before the changes take effect and we will notify you as soon as possible.

We encourage you to read this Policy periodically to know how your Data is protected.

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